In a free economy all products and services are driven to the lowest price possible over time. Brilliant thinkers working on operational efficiencies and business scale help industries find a way to deliver products and services at a cheaper and cheaper price to consumers. Look at the price of flour, one of the most precious commodities on earth for feeding people (Paleo Dieters excluded), can be purchased for $0.50 a pound.
Marketing seems to be the biggest fear of most dentists. It’s hard to quantify the results and it doesn’t fit in a nice little scientific box like clinical work or payroll does.
No matter what your fear of marketing may be, never do these three things: